Branding & Marketing Communication
branding
& Marketing Department
MISSION
Expanding GLOBIS brand recognition beyond the boundaries of services and promoting effective branding
branding
& Marketing Department
Promoted branding and marketing in GLOBIS' business for individual customers (toC) and strengthened company-wide branding.About department
Specifically, company-wide public relations, operation of websites and SNS accounts, the Graduate School of Management, GLOBIS University Advertisement and promotion of "Main Department, Single Department, nano-MBA" and "GLOBIS Manabihoudai", owned media "GLOBIS Knowledge Record" and Through activities such as disseminating content through the Graduate School of Management, GLOBIS University sites, GLOBIS We will expand brand awareness and aim to attract and send customers effectively and efficiently.
Medium- to long-term vision
In our department, in order to realize "the world's No. 1 MBA in Technovate era" and "at least Technovate in Japan in all businesses, aiming to be the best in the world", We will strengthen our branding.
In addition, we will carry out marketing that clearly conveys the value of services provided to individuals, such as "the Graduate School of Management, GLOBIS University (MBA), Single Course, nano-MBA" and "GLOBIS All-You-Can GLOBIS Manabihoudai". We will strive to
Division characteristics
Professionals with various specialties in the field of branding and marketing, such as PR, digital marketing, SNS operation, web development, design, video planning and editing, text article writing, etc.
By making full use of the latest technology and encouraging innovative methods, this division maximizes the potential of its members and pursues synergies.
Interdepartmental collaboration/
synergy
Our department was launched in April 2023. Integrate the functions that were previously placed in the Graduate School of Management, GLOBIS University, GLOSIB Unlimited Learning, and company-wide public relations service departments into one, and explosively improve the effectiveness and efficiency of brand building, attracting and sending customers both in Japan and overseas. It was born under the strategy of increasing.
As an inter-departmental collaboration, we will improve the design of the company-wide website and increase the GLOBIS Manabihoudai to graduate school. We are already running a project to evolve the
