創造に挑み、変革を導く。GLOBIS | RECRUITING

《Tokyo》Digital Marketing – Paid Media Specialist

Tokyo (Kojimachi Station)

Proactive marketing professional to help expand the market for GLOBIS University English MBA programs

職務内容

【概要】

《Outline》

We are looking for an experienced paid media specialist to join the International Marketing team of GLOBIS University and to help us scale up our MBA programs. The person will be mainly responsible for planning, implementing, and reporting on multi-channel paid media campaigns across different regions (in Japan and overseas, mainly in APAC countries).
About GLOBIS University
GLOBIS University, Japan’s largest business school, is rapidly growing in its aim to develop visionary leaders who create and innovate societies. In order to achieve our aim of becoming Asia’s No. 1 business school, we are seeking an ambitious and driven digital marketing specialist who can contribute to our global marketing team and help us expand the market for our English MBA programs in Japan, worldwide, and online. You will be working with diverse, international team members in a modern campus in the center of Tokyo.

 

《Responsibilities》

・Manage comprehensively digital marketing PPC campaigns from strategic planning to implementation, monitoring, and reporting/analysis
・Assist external vendors in monitoring keyword bids, budget caps, impression share, CPC, quality score, and other important account metrics.
・Support the team leader in development of strategy and identifying and communicating new testing opportunities (e.g., new ad formats, targeting criteria, etc.)
・Create, maintain and review dashboards to monitor performance leveraging Google Analytics and customer data
・Manage regular relationships with vendors including campaign performance monitoring/optimization
・Keep pace with search engine and PPC industry trends and developments and do regular knowledge sharing with the team
・Train team members in advanced analytics reporting techniques

・Other tasks as required by team

応募資格

【必須条件】

《Required》

・Bachelor’s degree
・At least 3 years of hands-on experience in Paid Search (PPC), managing multi-objective campaigns, including brand awareness, traffic acquisition, and conversions.
・Knowledge of industry-standard digital marketing platforms, including paid search ( Google Adwords), paid social (Facebook, LinkedIn, Instagram, Twitter) and others
・Experience in writing copy for adverts (Japanese or English)
・Experience implementing, configuring and drawing insights through reports from Google Analytics
・Advanced MS Excel skills (lookups, pivot tables, advanced formulas) and experience with MS PowerPoint.
・Experience working independently and proactively in a dynamic environment
・Experience managing and delivering multiple projects at the same time
・Bilingual in Japanese and English; with fluency in one language and intermediate-business communication in the other(TOEIC800~、JPLT N2~)

【歓迎条件】

《Preferred》

・Google Analytics and AdWords Individual Qualifications
・Experience with CRO, including a/b testing, usability testing, and user testing
・Proficiency with marketing automation tools (Pardot), CRM (Salesforce) and BI tools (Tableau, etc.)
・Familiarity with SEO best practices and strategies
・Familiarity with enterprise-level web analytics platforms such as GA360.

【応募書類】

  • Cover letter

  • Resume

  • Essay (around 1 page), topic: “Why do you wish to apply to GLOBIS?” 

待遇

【雇用形態】

《Employment type》
Full-time position

【就業時間】

《Working Hours》
Flexible working hours (monthly hours must be met)
Remote work system available

【休日】

《Holidays》
・Two weekly holidays (Weekend work occasionally required with a substitute holiday taken during the week)
・20 days of yearly leave (up to 40 days can be carried year-to-year), excluding probation period with 5 days of paid leave
・New Year’s leave (from December 29 to January 4), marriage leave, condolence leave, natural disaster leave, maternity/paternity leave, long-service leave (after 5 and 10 consecutive years)

【待遇】

《Salary》
Salary depends on work experience, skills and abilities.
・Salary adjustment will take place once a year in July
・Profit sharing available after second year of employment

《Benefits》
・Commuting expenses provided (up to 100,000 yen)
・Health insurance, employment insurance, workers accident insurance, pension
・Retirement age: 60
・Opportunities to purchase company stock

《Self-development and education support》
・GLOBIS MBA financial support
・Overseas study system
・Self-development support program (up to 200,000 yen per year)

【勤務地】

Tokyo (Kojimachi Station)

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